It accumulated a decent amount of subscribers and time to make submissions. To this end, I decided to make my own script, linking it with the base.
Actually, the script is done, the test letters are gone, and there was a question about the results of the distribution of the report. How much spent, how much it is not spent, and how many have returned with an error address.
And then I decided to look at how it is done by professional marketers (and with this we had to start). And to my surprise, there is no limit: they record the number of read letters and number of clicks!
Where such information is taken?
This is a report of some kind of service mailings.
To keep track of the letters using UTM-label.
You can use the services of email newsletters from this ruskoyazychnyh
sendpulse, unisender, esputnik
as a programmer you are asking, on the technical side?
podgruzhaem to view the picture or pixel with a unique address, and then see whether interacted with it, which devices and geo
on transition - even easier: count the number of clicks on a link or tie UTM, as we suggested above
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