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Keep customers coming back to any website is the lifeline of any service.
Today, We are going to tell you how to increase customer retention and improve customer lifetime value in OpenCart.
This is also true for the OpenCart website. OpenCart has many modules that can use to get more customer retention and increase customer lifetime value.
This guide will help you to improve customer retention.
Our list is consists of various extensions ranging from improving the product pages to giving gift coupons for increasing sales.
An extension is ranked by their usage and how they affect customer lifetime value. Here is a list of extensions.
1. OpenCart Newsletter Module:
Use the power of your subscribers as an audience anytime or on an occasion.
Offer them values through emails and increase sales in your store.
This module helps the store to make a list of interested subscribers’ emails.
It also lets the website send emails from the admin. Moreover,
Benefits:
2. Social Login And Share
The social website is far improved and gaining new users by 500% every year, because of the increasing internet to most of the people on earth.
People are used to clicking on posts present on their feed.
Benefits:
You can use OpenCart Social Login Module and social share extensions
3. Personalized Products Increase Customer Retention
Ever wonder, how big companies like Amazon, Flipkart, Alibaba, and others make huge profits by selling millions of products every day?
The answer is only one that is PERSONALIZATION.
If you are unaware of what is a personalized term means.
Then let me explain to you with an example.
Suppose you like T-shirts and frequently buy them.
Then a website where you bought the t-shirt will show you a similar product of T-shirts like, Pants, Jeans, shows, and other stuff that other people buy with a t-shirt before.
This way, the program encourages people to buy more products
Spets To Follow
4. Cashback And Points After Purchase Add Customer Lifetime Value
Cashback is one of the best ways to grab new customers in a small period of time.
A small amount paid to a customer by the website.
This program provides you cashback offers on E-commerce websites like Amazon, Myntra, Swiggy, and many more if you shop via the ICICI Cashback Deals section.
It helps you save on all your regular online purchases across top shopping websites.
Steps To Follow
Use OpenCart cashback module for 2x and 3x versions of your website.
5. Offer Discount To Increase Customer Retention
It is applicable to all kinds of physical and digital products and throughout the year. Offers attract new customers and sales and increase customer lifetime value.
Keep your margin or profit low on products and giving products at low prices or giving discount coupons will make your work easy.
That’s why e-commerce companies like Amazon, Alibaba, Flipkart, and Digital product selling companies like Google, Microsoft, and SEO companies always giving a discount to new customers.
Offer can be given by various modules like offer module, first-time discount OpenCart Module , bulk discount on every sale OpenCart.
Use one of these modules to give an offer to a new customer on first purchase.
It will encourage customers to buy the product instantly.
6. Push Notification For New Products And Blog Post
Push notification is one of the best ways to deliver new content, offers, products to the customer’s within few mins to hr.
Push notification creates a simple way to reach the customer on their computer and mobile instantly.
It consists of an image, title, description, a link to the website where the customer will land.
Also, it can include a UTM code for tracking the customer to behavior analysis.
Thus, if the customer likes to read the whole article or get more information on products then they will click on the link for sure.
Steps To Follow
You might be interested to read how to create an e-commerce website within 10 min using OpenCart
7. Crose Sale And Up Sale
Crose and up sale is an old technique used by sales-person to sell their products offline.
But this technique is still giving the best result when comparing with new strategies made by sales teams.
Let me explain about them, in simple words. First we’ll go with
Crose Sale: Products are sold with each other. On the product page, we see many similar products to the one we are looking for. Also, the heading plays a crucial role.
For example, Customer bought together By Amazon. By reading, People things others are buying them together, these products must be used together or should be. This way, you can sell more products to one customer.
Up Sale: When customer purchased the products from your website then your website offers other product that has a higher price with a similar product range. Then this technique is called Up Sale.
Steps To Follow
8. Easy And Painless Return Policy
When it comes to buying the products online, one thing that always comes to mind is what if the product is worthless or broken or not the same as shown.
Can we return it?
Yeah!! this is one of the main things, where companies working that’s why Amazon increases its return policy time from 15 days to 30 days.
And Flipkart also working on one return policy.
So giving your customers an easy return policy where people do not think twice before buying the product is good enough to give a boost to sales.
Steps To Follow
9. Use Retargeting And Other Advertising Strategies To Increase Customer Lifetime Value
Customer retargeting is one of the easiest ways to get an old customer back to your website. It makes everything easy as companies do not need anything manually.
All the work is done by A.I. but yet analyzing to do by professional.
Use Social networking websites, search results, and other ways to make retargeting strategies. Because these strategies take a high amount of money to spend.
Also, the result coming after some time.
That’s why I listed these strategies in the last.
This also helps the business to improve customer lifetime value, thus management can create a new effective sale plan.
By increase customer retention toward your website shows you had created a nice plan.
Steps To Follow