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Anna Bondar
Hello, need advice for previously did not launch inter-regional advertising company.
How best to organize?
introductory:
There MI product itself is equally needed everywhere, without reference to the region. Shipping cost to all regions + -odinakovaya and fast enough.
There are regional subdomains on about 80 regions.
Partition many cards until about 1000.
I understand in a perfect world it would be to collect CR for each of the regions and to do an advertising campaign for each region. But it was okay to say 100 keys. But they will meet in each section to 30-40. Multiplied by the number of sections and the number of regions - will get a huge number of advertising companies. Make no problem can by collecting the total CK, then copy-paste to copy the company and add entering the names of cities in the ad headlines. But to make one-time fee.
How then it's all good service and support?
It would not be the domain and would not be higher CTR when entering a key in the declaration - I would not even think about it. (Subdomains on the prices of goods and everything is exactly the same - the same site, but the entry of titles and the text changes to the appropriate area (uniquely conversion will be higher than the regional domain).
What to do? How are you doing? Crushed into regions in such a situation? How then to support these ~ 500 advertising campaigns?
How to collect SMILING? Collect all of the Russian Federation? or each region separately?
* I have not talked about the advertising campaigns of commodity cards for ...
Silence =) 😕
do on the primary domain in the transition from advertising to ask "as your region regionneym%%?" and redirect where the user tyknet
do on the primary domain in the transition from advertising to ask "as your region regionneym%%?" and redirect where the user tyknet
Also an option. A camping gather all regions stupid?
It would not be the domain and would not be higher CTR when entering a key in the declaration - I would not even think about it.
Well, do not think :)
(The prices of goods and all subdomains on exactly the same - the same site.
and do not worry :)
offer is:
- collect all the semantics of the Russian Federation
- all the basic needs are conducting the primary domain
- select keys into separate regional groups (which with a specific GEO)
- regional groups put on a landing of a particular region
-
cards until about 1000
it's not that much
because it is worth considering extensive use of templates it is in the context of the GEO
- in addition to the main campaign launch DPO of your feed on coca thread is not too strained his automatic strategy - which would too specific requests not to miss :)
in general, some of the experience, you need to separately look at the regional needs in the context of a regional network of offline stores of the company (or warehouses dispatch)
there may be some subtleties in the elaboration of semantics
request - to buy a pink elephant in muhozasranke - 80% of users want to buy the elephant is in muhozasranske
but also if you offer them in headlines and text GEO, but in fact it will be shipping with prepayment of the MSC - the conversion of such requests will be low
especially if there are competitors that offer products precisely muhozasranske - there have in each region and competitors to see :)
it is best not to mislead users on such requests and actually writing that the delivery of the MSC - lost in the CTR, but the savings will be abandoned clicks (especially if clicks are quite expensive)
Thank.
so roughly and started thinking already) means and implemented. Rabotki with CR to be decent))))
Yes, it will be necessary to look at this situation, do not even imagine how regions work) but the test was sent, and 2 days on average, and the goods in point of issue at the client. We will try to take the price and quality)
Feeds of goods planned to do after Direct's basic, further network and market feeds itself with the goods =)
In general, to dispel doubts and will do. In the future it will be possible to pull the region 1 and make a separate company. See the difference in conversions or sales, whether it will be.
By the way, subdomains separately moderation will take place? Ato complex topics (sportpit), a lot of documents requested by the primary domain.
Still seeks my wrong was to determine the user's IP, and therefore the region in the header. But we'll see after the fact, can really add vsplyvashku request verification of the region.
Smart banners, speaker for the poison regions divided into MSC \ SPB \ The rest of the Russian Federation. In googol dynamic remarketing campaign commercial.
Why subdomains for content? Lead to the primary domain.
For the Republic of Kazakhstan on finding work through hands semantics for the category. Card products - Machine feeds through as written above. Account structure already in its sole discretion.