If you have a mega-project and a lot of money, do some domains.
If you want to save, do subfolders.
The pros and cons in the certificate written. No one is better advice to you is do not give.
Google FAQ on this topic - https://support.google.com/webmasters/answer/182192?hl=ru
And if you really mega-project, the SEO specialist is not just necessary, but necessary needs, and this is not even discussed as needed.
Different countries have different rules for domain registration. It will tin
Varіant 1 - on subdomains with multilingual ua.site.com/uk ua.site.com/ru
Varіant 2 - in folders with multilingual site.com/uk/ukraine, site.com/ru/ukraine
EN, sometimes ENG, but not uk
no one did not write the language as RF, all written or ru rus
at the expense of Ukraine this confusion for a multi-lingual website
Most of us will take away without problems, including using a trustee service, so spending on domains at $ 1-2k a year is unimportant, the main issue in terms of SEO. About Google's help the people threw the link, I considered in general to do what you can, and so and so, in general, Google does not say which is better, but only leads embodiments.
There the complex geo domains for only Australia, Canada, Ireland and the Scandinavians had something.
The whole of Europe, Japan, Korea, South America registered no problem, little waste, the main issue in SEO, but how do I see the views of members of the forum also diverge.
While I tend to different domains, as implemented in tripadvisor and airbnb, including due to the storage of user data features (GDPR, etc.), and various user agreements in different countries and currencies.
Yes, it is now important point.
Also, do not forget the human factor - the proportion of users prefer local projects on local domains, such as it is very noticeable in some EU countries.
PS From the domain registration since the middle of last year I see rising customer demand for some ccTLD. highly competitive topic, where people like to know what they do.
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