Articles on SEO and search engines

preview Basic mistakes in setting up feed GMC and the rules for their treatment

Basic mistakes in setting up feed GMC and the rules for their treatment

Author: Alexander Madonna, Group Head Company iConText In a previous article I talked about the GMC account, feeds, and their attributes...
preview Set up your feed to Google Merchant Center: step by step guide

Set up your feed to Google Merchant Center: step by step guide

Author: Alexander Madonna, Group Head Company iConText Shopping on the Google Ads has long proven itself the most effective tool in e-commerce...
preview Absolute and relative URL: Format Features

Absolute and relative URL: Format Features

Well thought-out URL-structure contributes to the proper functioning, successful scanning and indexing of your site by search engines...
preview How to improve the efficiency of the page "About Us": three steps

How to improve the efficiency of the page "About Us": three steps

Author: Ann Smarty (Ann Smarty) - brand- and community manager in the Internet Marketing Ninjas, co-founder of Viral Content Buzz and founder MyBlogU...
preview Affiliation in Yandex - mimicry or amnesty?

Affiliation in Yandex - mimicry or amnesty?

The task of determining the affiliation of two sites in the Yandex has always been one of the most important in the SEO-analytics...
preview Monobrand not a sentence. From the abyss of SEO-despair to the pinnacle of success

Monobrand not a sentence. From the abyss of SEO-despair to the pinnacle of success

Author: Andrey Kuzovlev expert TRINET.Group Coavtor / editor: Olga Mikhailova, marketer TRINET...
preview The struggle for indexing your site to Google. case

The struggle for indexing your site to Google. case

If a page is crawled, but not indexed Shares his experience team of the Technical Department They say that a man goes to the doctor only when a piece of the spear in the back...
preview Mixed directive: how Google handles the robots.txt file

Mixed directive: how Google handles the robots.txt file

Author: Glenn Gabe (Glenn Gabe) - SEO-consultant in the agency G-Squared Interactive. Working in the field of digital-marketing more than 20 years...
preview We determine the real causes of traffic drop during the crisis

We determine the real causes of traffic drop during the crisis

Author: Peter Meyers (Dr. Peter J. Meyers) - Researcher Moz. We want to solve problems, and to believe that everything is under control...
preview 7 mistakes that reduce the effectiveness of SEO-category pages

7 mistakes that reduce the effectiveness of SEO-category pages

Well-designed pages categories contribute to the success of any commercial site, as they represent an important step on the path to conversion...
preview How to increase customer orders so that it is on your left. case

How to increase customer orders so that it is on your left. case

Shares his experience team TRINET.Group...
preview How Google ranks content credibility: 6 possible metrics

How Google ranks content credibility: 6 possible metrics

Adapted from an article Russ Jones (Russ Jones), researcher to find in System 1 and Moz...
preview Determine bystrobotovskuyu impurity in Yandex

Determine bystrobotovskuyu impurity in Yandex

In a recent article, "Cleaning the organic impurities from the issuance of Yandex" I mentioned this as an impurity as the recent results in the medium-SEO...
preview As COVID-19 epidemic could forever change the SERP Google

As COVID-19 epidemic could forever change the SERP Google

Adapted Article Mordy Oberstein (Mordy Oberstein), Director of Marketing RankRanger...
preview Tape Google Discover recommendations: a new source of traffic to websites

Tape Google Discover recommendations: a new source of traffic to websites

Author: Abby Hamilton (Abby Hamilton) - Manager SEO agency digital-marketing Merkle...
preview SEO in crisis and in terms of growth

SEO in crisis and in terms of growth

Dmitry Sevalnev, co-owner and director of SEO and Advertising Department " Pixel Plus " in his speech at the DIGITAL Kvartinike ONLINE spoke about whether SEO in a...
preview Negative SEO: non-obvious harm

Negative SEO: non-obvious harm

Adapted from an article Russ Jones (Russ Jones) - researcher to find in System 1 and Moz...
preview The increase in search traffic tripled with limited SEO-budget

The increase in search traffic tripled with limited SEO-budget

In conditions of limited budget on SEO every action and its outcome should be carefully predicted. Here will help clear strategy and a phased study of different blocks...
preview Link does not work promotion! Not really. Case.

Link does not work promotion! Not really. Case.

Author: Ramadan Mindubaev - Technical Lead SEO department in the online agency TRINET.Group...
preview Narrowing in the issuance Yandex - life hacking

Narrowing in the issuance Yandex - life hacking

One of the important research tasks SEO-analytics is a narrowing of the issuance of a certain group of documents or websites...
preview Goods that are temporarily absent: what to do with such pages

Goods that are temporarily absent: what to do with such pages

Author: Peter Meyers (Dr. Peter J. Meyers) - Researcher Moz...
preview 5 reasons not to stop work on the SEO during COVID-19 flash

5 reasons not to stop work on the SEO during COVID-19 flash

Author: Tony Wright (Tony Wright) - CEO of WrightIMC , veteran search marketing. It is working in SEO since 1997...
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