Articles on SEO and search engines
Basic mistakes in setting up feed GMC and the rules for their treatment
Author: Alexander Madonna, Group Head Company iConText In a previous article I talked about the GMC account, feeds, and their attributes...
Set up your feed to Google Merchant Center: step by step guide
Author: Alexander Madonna, Group Head Company iConText Shopping on the Google Ads has long proven itself the most effective tool in e-commerce...
Absolute and relative URL: Format Features
Well thought-out URL-structure contributes to the proper functioning, successful scanning and indexing of your site by search engines...
How to improve the efficiency of the page "About Us": three steps
Author: Ann Smarty (Ann Smarty) - brand- and community manager in the Internet Marketing Ninjas, co-founder of Viral Content Buzz and founder MyBlogU...
Affiliation in Yandex - mimicry or amnesty?
The task of determining the affiliation of two sites in the Yandex has always been one of the most important in the SEO-analytics...
Monobrand not a sentence. From the abyss of SEO-despair to the pinnacle of success
Author: Andrey Kuzovlev expert TRINET.Group Coavtor / editor: Olga Mikhailova, marketer TRINET...
The struggle for indexing your site to Google. case
If a page is crawled, but not indexed Shares his experience team of the Technical Department They say that a man goes to the doctor only when a piece of the spear in the back...
Mixed directive: how Google handles the robots.txt file
Author: Glenn Gabe (Glenn Gabe) - SEO-consultant in the agency G-Squared Interactive. Working in the field of digital-marketing more than 20 years...
We determine the real causes of traffic drop during the crisis
Author: Peter Meyers (Dr. Peter J. Meyers) - Researcher Moz. We want to solve problems, and to believe that everything is under control...
7 mistakes that reduce the effectiveness of SEO-category pages
Well-designed pages categories contribute to the success of any commercial site, as they represent an important step on the path to conversion...
How to increase customer orders so that it is on your left. case
Shares his experience team TRINET.Group...
How Google ranks content credibility: 6 possible metrics
Adapted from an article Russ Jones (Russ Jones), researcher to find in System 1 and Moz...
Determine bystrobotovskuyu impurity in Yandex
In a recent article, "Cleaning the organic impurities from the issuance of Yandex" I mentioned this as an impurity as the recent results in the medium-SEO...
As COVID-19 epidemic could forever change the SERP Google
Adapted Article Mordy Oberstein (Mordy Oberstein), Director of Marketing RankRanger...
Tape Google Discover recommendations: a new source of traffic to websites
Author: Abby Hamilton (Abby Hamilton) - Manager SEO agency digital-marketing Merkle...
SEO in crisis and in terms of growth
Dmitry Sevalnev, co-owner and director of SEO and Advertising Department " Pixel Plus " in his speech at the DIGITAL Kvartinike ONLINE spoke about whether SEO in a...
Negative SEO: non-obvious harm
Adapted from an article Russ Jones (Russ Jones) - researcher to find in System 1 and Moz...
The increase in search traffic tripled with limited SEO-budget
In conditions of limited budget on SEO every action and its outcome should be carefully predicted. Here will help clear strategy and a phased study of different blocks...
Link does not work promotion! Not really. Case.
Author: Ramadan Mindubaev - Technical Lead SEO department in the online agency TRINET.Group...
Narrowing in the issuance Yandex - life hacking
One of the important research tasks SEO-analytics is a narrowing of the issuance of a certain group of documents or websites
Goods that are temporarily absent: what to do with such pages
Author: Peter Meyers (Dr. Peter J. Meyers) - Researcher Moz...
5 reasons not to stop work on the SEO during COVID-19 flash
Author: Tony Wright (Tony Wright) - CEO of WrightIMC , veteran search marketing. It is working in SEO since 1997...