Promotion articles

preview As verticalization and zero-click will affect Google local search in 2020

As verticalization and zero-click will affect Google local search in 2020

Author: Damian Rollison (Damian Rollison) - vice president of product strategy Brandify. The company specializes in solutions in the field of local SEO...
preview Integrate and implement: User promotion VKontakte groups in search

Integrate and implement: User promotion VKontakte groups in search

Service experts Rookee conducted a study and told what steps need to consistently do to effectively promote the group VKontakte in the top search engines...
preview How to estimate the cost of contextual advertising. Step-by-step instruction

How to estimate the cost of contextual advertising. Step-by-step instruction

Author: Konstantin Trebunskih, ppc-specialist digital-agency Original Works When contacting various advertising agencies to calculate the budget owners and marketers are faced...
preview Combining SEO and PPC to produce more powerful results

Combining SEO and PPC to produce more powerful results

SEO and PPC can work as stand-alone advertising channels with unique roles and tasks...
preview SEO-results 2019: bet on assessors

SEO-results 2019: bet on assessors

Traditionally at the beginning of the year to remember the events that have had the greatest impact on the domestic search engine optimization market in the past year...
preview 4 audience that should be excluded from targeting the Google Ads

4 audience that should be excluded from targeting the Google Ads

Author: Joe Martinez - director of client strategy at Clix Marketing...
preview 8 SEO-important trends that are worth paying attention to in 2020

8 SEO-important trends that are worth paying attention to in 2020

Leading SEO-experts Rookee Anton Moise about what strategies and tactics will work in the next year...
preview Calculated performance in Google Analytics: what it is and how to work with them

Calculated performance in Google Analytics: what it is and how to work with them

Author: Ilkhom Chakkanbaev, author of the blog SeoPulses Calculated performance in Google Analytics - a feature that allows you to create custom metrics that will be...
preview 7 decisions on accepting online payments for webmasters from FONDY

7 decisions on accepting online payments for webmasters from FONDY

In 2019 3.992 million legal entities and 3.996 million individual entrepreneurs registered in Russia...
preview The theory of "fregglov" in SEO and how it relates to mobile-first indexing

The theory of "fregglov" in SEO and how it relates to mobile-first indexing

Author: Cindy Krum (Cindy Krum), head MobileMoxie, USA. The term "freggly" we have borrowed from the creator of the series "Mountain Fregglov" Jim Henson...
preview Local business: organic traffic falls, and the percentage change from email and advertising is almost zero

Local business: organic traffic falls, and the percentage change from email and advertising is almost zero

Author: Alena Selivanova, an expert in online presence management RocketData...
preview The complexity of SEO: Myth or Reality?

The complexity of SEO: Myth or Reality?

In the beginning, SEO was a lot easier than it is today...
preview As new features in the SERP change user behavior

As new features in the SERP change user behavior

Nielsen Norman Group company has studied how users interact with the Google search results Because modern search results page has a lot of different and complex patterns...
preview FAQ on through analytics

FAQ on through analytics

What problems are solved sequentially analyst, what are the benefits and when to implement it - CEO Alexei Avdeyev Calltouch answers to the main questions of experts Alexei...
preview What to expect from BERT algorithm?

What to expect from BERT algorithm?

Perhaps the most striking event of the last months in the field of SEO was to discuss BERT algorithm, which began after members of Google ads that the algorithm is already...
preview Forewarned is forearmed: learn correct basic mistakes in SEO

Forewarned is forearmed: learn correct basic mistakes in SEO

Tips for beginners SEO-experts About SEO can be said in one sentence: "A powerful marketing tool, but only if you do not make mistakes...
preview CTR snippet on the issue: how to get more traffic from their positions

CTR snippet on the issue: how to get more traffic from their positions

Author: Vitaly Churochkin, SEO-specialist digital-agency Original Works CTR factor (CTR) is one of the key indicators to measure the effectiveness of Internet marketing...
preview 5 best practices for advertising on the Google Display Network, which always work

5 best practices for advertising on the Google Display Network, which always work

Author: Joe Martinez - director of client strategy at Clix Marketing...
preview Rand Fishkin of optimization "for" and "against» Google

Rand Fishkin of optimization "for" and "against» Google

According to the materials of my head SparkToro Rand Fishkin at SMX East 2019. The report was devoted to the evolution of the Google search engine business model...
preview Pro Turbo villages ranking in the search engines and the development of technology

Pro Turbo villages ranking in the search engines and the development of technology

November 22 Turbo technology two years old. During the Ninth Webmaster Yandex team Searchengines...
preview How quickly and effectively prepare the site for the launch of contextual advertising

How quickly and effectively prepare the site for the launch of contextual advertising

Author: Alexey Kondakov, head of the strategic division, the company Brandmaker In our agency very often clients come for setting up PPC advertising...
preview How do I get more traffic to listings

How do I get more traffic to listings

How to create new listings so that they fall into the need of users...
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