Hurricane is back again!

SEO kitchen: Best SEO recipe for local bakery

Local business often has its back against the wall due to budget constraints. Marketing can turn out to be a very challenging task in such situation. It would never be a problem three years ago when inbound cheap and predictable SEO tactics were rather efficient. Time has changed unfortunately for the local business. Google operation algorithms have also changed which makes it rather difficult to perform successful SEO strategies that are aimed on pulling out the traffic from search engines. Summing up implementation of SEO tools may turn out to be real night mare for local businesses with a limited budget.

You may think that it is high time to fall into despair. Well, the situation is not as bad as it may seem from the first sight. There are lots of other things except SEO content marketing which will certainly come in handy. These easy to follow SEO recipes will make it possible to develop local business without having enormous budget.

1. Copywriting

This is probable the most important and efficient tool. On the one hand it attracts visitors and makes them interested in your website. At the same time it can turn them into returning visitors. In other words the only possible answer to the question “why people would visit my website?” is “compelling content”.

2. Key Words

Keyword research is another important ingredient of your delicious SEO recipe, especially when it comes to local business. The competition here is extremely tough. The main idea is to find keywords that are entered by users in search of a particular service or product.

3. Domain Name

Exact matching domain name used to be rather important in traditional SEO strategy. Now it is absolutely of now use. This is mostly due to Google update that is aimed on fighting the issue when domain matches keywords entered by users. Save your time and money looking for a matching domain.

4. User-Friendly Website

The majority of local businesses fail to anticipate what people are searching for. This results in sub-par customers perspectives. The main idea is to build responsive and intuitive website that will have rich UX and UI. There are numerous examples of restaurants’ resources that are followed by picturesque and informative slide shows displaying happy people and specialties. People can find detailed information about upcoming events and along with opportunity to book a table online. Photo galleries and menus will also be a good plus. Visitors should feel themselves easy and comfortable while using your website.

5. On-page optimization

Times have changed but on-page optimization is still of great importance. Some SEO pros are certain that it is truer for local business then for general online resources.

6. Social media

The last but not the least is social media. You are supposed to use all possible sources which make it possible to start conversation about your products and services. The idea is to grab the opportunity and spread a word about our business in social networks and forums.

Conclusion

No doubt, content marketing is a must when it comes to successful local online business. The main goal is to switch off from traditional SEO tools in favor of content and usability of the website. Understanding of local SEO will make it possible to beat all your competitors without heavy investments.