Google Dance Nov 2003

Наблюдаю массу контрпримеров

Наблюдаю массу контрпримеров

Further to Benda_J's point about a new landscape - Google used to have a 2D view (up and down) of the web - now it has a 3D view (up, down and *SIDEWAYS*). I had succombed to the idea that Google was filtering some sorts of searches - I no longer believe that. Its just that webmasters have gotten used to the 2D view, the view from their one particular focus, especially when that focus is commercial.
Google is now presenting lots of ideas to the user, in an effort to match the context of the results with the idea(s) within the users head. Googles results are now showing abstractions of the ideas within the search phrase which is why they look irrelevant when viewed with your particular focus.

When you look at the Top 10 results for searches now you see that Google is offering variety - its not really an ordered list. Perhaps this has always been the case with pure informational areas, but in the money areas we are used to seeing exact matches with the search phrase - webmasters had learned to feed the algorithm what it wanted to climb up the ladder. In part, Google were responsible for this - Page Rank and its Toolbar representation actually encouraged the 2D view. By learning the elements of the algorithm, coupling it with PR, commercial webmasters had managed to impose implicit commercial ideas on most search terms so more and more search results began to have an implicit commercial aspect.

Google have just changed all that. Your website can no longer rise to the top on specific keyword relevancy alone. There is going to have to be a context within which the search terms exist on your site. Google can't know the exact context of the users search (especially for short 2-3 word phrases) - your webpages are going to have to help it offer different contexts to the user. Not only will Google use on page factors to determine the conetxt of your webpage its going to use inbound links and anchor text - BUT here is the real difference - the keywords being in the anchor text isn't going to help - its the idea within the anchor text, which probably includes ideas of where the link originates as well.

If your webpage is useful in lots of different ways, then you will stand a good chance of being visible. This is going to make it much harder to gain an advantage using reciprocal links - how do you know what text to put in the links? That's why your're going to have to build content that will be naturally linked to for a whole lot of reasons - some you wouldn't even have considered.

All considerations about is H1, H2, keyword density, URL, etc, are now trivial - they just aren't going to help get *just another set of words* elevated up the rankings.

The impact of this on commercial websites, particularly affiliates and widget resellers is going to be devastating. I imagine that the rankings will now change frequently - unless you are a mega-brand or niche authority expect lots of constant turbulence. If you're hawking what 100,000 other websites are hawking then find something new to hawk. If your promoting products that 100,000 other websites are promoting then you'd better have something interesting to say about them.

If you can't find anything new to hawk and you don't have anything interesting to say then enjoy your hobby website.

Google is now in a different league to any of the other SEs. AV is simply where Google was last month - it will take them years to catch up.

The index pages aren't coming back. Think about it.

Those who think no KW filter is being applied are misleading themselves I think, because I have done tests for similar keywords (which are all used in the same context).

Here are the results of those tests:

Of the several KW's tested, they all rank "top 10" except for the one KW which originally had a slightly higher density than the others. The higher density KW is no longer ranked at all (nowhere to be seen within the top 500) but the similar KW's (which are used in the same context and have many of the same words) are now ranked top 10.

This kind of throws a wrench into the theory that google is using only "context" based searches and no KW filtering whatsoever.

I do know that google is also using "context" filters and some form of "word stemming" as you have stated (that is correct), but they are ALSO using KW filters as Kackle has said. It's a broad new landscape, it includes all of these things.