eCommerce news

preview Facebook sued the site for the sale of likes and collection of data users

Facebook sued the site for the sale of likes and collection of data users

Facebook this week the company filed a lawsuit against the operators of the two sites, which have violated the rules of the platform...
preview Facebook has allowed users to block political advertising

Facebook has allowed users to block political advertising

Facebook announced that users will now be able to block political advertising on the platform. A new feature is launched in Facebook, and Instagram...
preview YouTube is testing a new advertising format Shoppable TrueView for action

YouTube is testing a new advertising format Shoppable TrueView for action

YouTube is testing a new format of video Shoppable TrueView for action. As part of the test ecommerce-advertisers can display their products in TrueView for action ad formats...
preview 82% of employees could return to office a year and a half - study

82% of employees could return to office a year and a half - study

600 IT managers from five countries shared their plans for the development of a flexible working environment after a pandemic Top managers expect that within 12-18 months on...
preview Yandex introduced new tools for monetizing video YAN

Yandex introduced new tools for monetizing video YAN

During 2019 the number of advertisers who place video ads in Yandex, increased by almost four times...
preview Google helps small businesses recover from the crisis

Google helps small businesses recover from the crisis

The company has announced a number of updates, aimed at SMBs On the eve of the International Week of Small Businesses (June 22-27) Google announced the launch of a series of...
preview In myTarget, new metrics for evaluating the effectiveness of advertising campaigns

In myTarget, new metrics for evaluating the effectiveness of advertising campaigns

In the advertising office myTarget, new financial performance campaigns...
preview Google Ads presented a number of new features for smart campaigns

Google Ads presented a number of new features for smart campaigns

Google Ads introduced several new features for smart campaigns (Smart Campaigns) - solution focused on small business...
preview Pavel Durov presented an ultimatum to Facebook

Pavel Durov presented an ultimatum to Facebook

Creator Telegram accused Facebook and Instagram in advertising promoting the scam on his behalf Pavel Durov today in a Telegram-channel accused of Facebook and Instagram hers...
preview AliExpress in Russia has reduced the term to pay the seller from 10.7 to 7 days

AliExpress in Russia has reduced the term to pay the seller from 10.7 to 7 days

AliExpress sellers began to receive money for the goods sold on the site is 30% faster - in May, the average time of receipt of funds to the store was reduced from 10...
preview Apple Search Ads improves the conversion of the installation of applications by 17%

Apple Search Ads improves the conversion of the installation of applications by 17%

The company Zen Mobile Agency , which is part of iConText Group, tested marketing tool Apple Search Ads, which again became available for the Russians at the beginning of May...
preview The AdSense became available experiments with avtoobyavleniyami

The AdSense became available experiments with avtoobyavleniyami

Google AdSense has allowed to carry out experiments with automated ad at the website. This was reported in the Help Center...
preview Google Merchant Center has announced changes in the product specifications

Google Merchant Center has announced changes in the product specifications

Google Merchant Center team told about the changes that will occur in terms of quality feeds in 2020...
preview Google Ads prohibits the advertising klikbeytnuyu

Google Ads prohibits the advertising klikbeytnuyu

Google Ads announced the addition of the new rules, which relate to klikbeytnoy advertising. They will come into force in July 2020...
preview Since the beginning of the coronavirus on AliExpress Russia recorded more than 12 million accounts

Since the beginning of the coronavirus on AliExpress Russia recorded more than 12 million accounts

AliExpress Russia has updated data on the main audience area due to increased registrations...
preview Google Ads will start to suspend accounts for violating

Google Ads will start to suspend accounts for violating

This month Google Ads introduces a new measure against advertisers who violate our policies - the suspension of your account. This was reported in the Policy Center...
preview Google Ads ban demographic targeting for some categories

Google Ads ban demographic targeting for some categories

The update will be launched in the US and Canada Google is working on an update of the rules of advertising in categories such as employment, housing and loans...
preview ACAR: 87% of advertising agencies are faced with shrinking budgets

ACAR: 87% of advertising agencies are faced with shrinking budgets

Association of Communications Agencies of Russia (ACAR) continues to investigate the impact of a pandemic Covid-19 on the advertising market...
preview In The Video Direct's an opportunity to upload your video

In The Video Direct's an opportunity to upload your video

In The Video Direct's an opportunity to upload their own video into the editor, on the basis of which it is possible to create unique creatives...
preview SMS-distributions recognized as the most effective marketing channel

SMS-distributions recognized as the most effective marketing channel

The highest efficiency is achieved with a combination of SMS and email-marketing Averages for opening email-distribution to the retail sector make up about 18%, while among...
preview Advertising Account VKontakte started showing ads Perevi

Advertising Account VKontakte started showing ads Perevi

The advertising account VKontakte table a new column, "Thumbnail" with the image or icon ads...
preview The YouTube Studio will be able to customize the design of the channel

The YouTube Studio will be able to customize the design of the channel

YouTube plans to offer content creators the ability to customize the look and branding channels directly in YouTube Studio...
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