Promotion articles
Internal SEO for e-commerce sites
Internal search engine optimization helps businesses involved in e-commerce, to occupy high positions in the search, to attract new users and, subsequently, to turn them into...
Breaking the standards of media outreach: the formula of catchy letters
Webmasters, editors and bloggers already fed up with the monotonous letters requesting placement of links, articles, references...
All you need to know about BERT algorithm in Google search
In October, Google launched a major update of search algorithms over the past five years - BERT Update...
6 secrets to a successful marketing during the holidays
For many companies, holiday revenue is a substantial share of the total retail sales...
Modern problems of SEO-specialists
Report by Sergey Koksharov, SEO-analyst, consultant, author of the blog devaka...
Turbo pages on real projects
So to introduce at the turbo-page or not? Report Ilya Gorbachev (Racurs) on Optimization 2019 conference...
The largest SEO-myth version of Bill Slavskaya
Based on materials from the article Director of SEO-Research Go Fish Digital and expert Google Patents Slavskaya Bill (Bill Slawski...
The new format of the stored copy of the page in Yandex
In October 2019 the year Yandex sly, without any announcements and advertisements, replacing the stored copy of the page format...
How to calculate the CTR for a website based on data from Search Console
Author: Luca Bares (Luca Bares) - Senior SEO-analyst, Wayfair...
20 times measure: complete checklist semantic core test
Formation of each semantic core is held in 4 stages: selection of the direction of advance, the selection query, clustering and distribution of pages...
How to spend less time on Google Ads: 10 Ways
Author: Michelle Morgan (Michelle Morgan) - Managing Director of Customer agency Clix Marketing...
Writing brilliant case study and improve conversion
Any businessman will not be difficult to describe the benefits of the brand, but quite another thing to back up their real-world examples...
How to reduce the cost of Lida in social networks is almost 4 times in two weeks. case
Author: Ivan Papus, founder https://ipapus.com When it comes to Digital-promotion, any business owner secretly hopes that every guest of his site - a client who buys something...
Reference attributes nofollow, sponsored, ugc and their impact on SEO
Author: Cyrus Shepard (Cyrus Shepard) - expert technical SEO, a former employee of Moz, founder Zyppy.com...
Three tactics effectively targeting competitors
Author: Elena Chervonets, contextual advertising specialist , more than 11 years in digital-marketing, authorized partner of Yandex Direct and Google ads...
How to make a website prominent food delivery service in the search Yandex: a local issue
As site food delivery service to survive in a competitive environment. A Beginner's Guide Author: Elena Turanova, content marketing referr.ru...
"Trick or Treat?" - how to please Google assessors
September 5, 2019 came the next version of Google Guidelines for assessors . Well, September 24th started the next ranking algorithm update - September 2019 the Update Core...
FAQ, HowTo and Q & A: how to use the new markup types
Author: Ray Lily (Lily Ray) - SEO-director, marketing agency Path Interactive...
What you need to know about behavioral factors
All necessary information + checklist Author: Lily Grajewski - SEO-specialist companies RACURS Co...
How does Google local search algorithm
Author: Joy Hawkins (Joy Hawkins) - an expert on the local SEO, head of SEO-agency Sterling Sky, one of the leading participants in Local Search Forum, Speakers of the...
Going to https in 2019 - now it's time to exactly?
Author: Artem Dorofeev, Head of SEO-card digital-agency Original Works Since 2016, Google strongly recommends the use of https-protocol...
Summer changes in Yandex search
Despite the fact that summer is traditionally a holiday period, it seems, in the search Yandex Department of vengeance was in full swing and are hard at work...