Promotion articles

preview Internal SEO for e-commerce sites

Internal SEO for e-commerce sites

Internal search engine optimization helps businesses involved in e-commerce, to occupy high positions in the search, to attract new users and, subsequently, to turn them into...
preview Breaking the standards of media outreach: the formula of catchy letters

Breaking the standards of media outreach: the formula of catchy letters

Webmasters, editors and bloggers already fed up with the monotonous letters requesting placement of links, articles, references...
preview All you need to know about BERT algorithm in Google search

All you need to know about BERT algorithm in Google search

In October, Google launched a major update of search algorithms over the past five years - BERT Update...
preview 6 secrets to a successful marketing during the holidays

6 secrets to a successful marketing during the holidays

For many companies, holiday revenue is a substantial share of the total retail sales...
preview Modern problems of SEO-specialists

Modern problems of SEO-specialists

Report by Sergey Koksharov, SEO-analyst, consultant, author of the blog devaka...
preview Turbo pages on real projects

Turbo pages on real projects

So to introduce at the turbo-page or not? Report Ilya Gorbachev (Racurs) on Optimization 2019 conference...
preview The largest SEO-myth version of Bill Slavskaya

The largest SEO-myth version of Bill Slavskaya

Based on materials from the article Director of SEO-Research Go Fish Digital and expert Google Patents Slavskaya Bill (Bill Slawski...
preview The new format of the stored copy of the page in Yandex

The new format of the stored copy of the page in Yandex

In October 2019 the year Yandex sly, without any announcements and advertisements, replacing the stored copy of the page format...
preview How to calculate the CTR for a website based on data from Search Console

How to calculate the CTR for a website based on data from Search Console

Author: Luca Bares (Luca Bares) - Senior SEO-analyst, Wayfair...
preview 20 times measure: complete checklist semantic core test

20 times measure: complete checklist semantic core test

Formation of each semantic core is held in 4 stages: selection of the direction of advance, the selection query, clustering and distribution of pages...
preview How to spend less time on Google Ads: 10 Ways

How to spend less time on Google Ads: 10 Ways

Author: Michelle Morgan (Michelle Morgan) - Managing Director of Customer agency Clix Marketing...
preview Writing brilliant case study and improve conversion

Writing brilliant case study and improve conversion

Any businessman will not be difficult to describe the benefits of the brand, but quite another thing to back up their real-world examples...
preview How to reduce the cost of Lida in social networks is almost 4 times in two weeks. case

How to reduce the cost of Lida in social networks is almost 4 times in two weeks. case

Author: Ivan Papus, founder https://ipapus.com When it comes to Digital-promotion, any business owner secretly hopes that every guest of his site - a client who buys something...
preview Reference attributes nofollow, sponsored, ugc and their impact on SEO

Reference attributes nofollow, sponsored, ugc and their impact on SEO

Author: Cyrus Shepard (Cyrus Shepard) - expert technical SEO, a former employee of Moz, founder Zyppy.com...
preview Three tactics effectively targeting competitors

Three tactics effectively targeting competitors

Author: Elena Chervonets, contextual advertising specialist , more than 11 years in digital-marketing, authorized partner of Yandex Direct and Google ads...
preview How to make a website prominent food delivery service in the search Yandex: a local issue

How to make a website prominent food delivery service in the search Yandex: a local issue

As site food delivery service to survive in a competitive environment. A Beginner's Guide Author: Elena Turanova, content marketing referr.ru...
preview "Trick or Treat?" - how to please Google assessors

"Trick or Treat?" - how to please Google assessors

September 5, 2019 came the next version of Google Guidelines for assessors . Well, September 24th started the next ranking algorithm update - September 2019 the Update Core...
preview FAQ, HowTo and Q & A: how to use the new markup types

FAQ, HowTo and Q & A: how to use the new markup types

Author: Ray Lily (Lily Ray) - SEO-director, marketing agency Path Interactive...
preview What you need to know about behavioral factors

What you need to know about behavioral factors

All necessary information + checklist Author: Lily Grajewski - SEO-specialist companies RACURS Co...
preview How does Google local search algorithm

How does Google local search algorithm

Author: Joy Hawkins (Joy Hawkins) - an expert on the local SEO, head of SEO-agency Sterling Sky, one of the leading participants in Local Search Forum, Speakers of the...
preview Going to https in 2019 - now it's time to exactly?

Going to https in 2019 - now it's time to exactly?

Author: Artem Dorofeev, Head of SEO-card digital-agency Original Works Since 2016, Google strongly recommends the use of https-protocol...
preview Summer changes in Yandex search

Summer changes in Yandex search

Despite the fact that summer is traditionally a holiday period, it seems, in the search Yandex Department of vengeance was in full swing and are hard at work...