"Trick or Treat?" - how to please Google assessors

September 5, 2019 came the next version of Google Guidelines for assessors . Well, September 24th started the next ranking algorithm update - September 2019 the Update Core . It has become a tradition that the update of this manual necessarily precede rapid landmark ranking algorithm update. For example, the previous update happened May 16, 2019, the year, and in early June issue on many topics thoroughly peretryahnul June 2019 the Update Core . A preceded him update the Guidelines on 20 July 2018, the year was marked by the beginning of August 2018 of the famous Medic the Update .

This is clearly a non-random coincidences forced to approach the changes in Google Guidelines for assessors with great attention. And Google Danny Sullivan, an employee at the time stated that the guidance for assessors is the key to the renewal of fixed algorithm. Personally, I found worthy of attention changes in the following sections.

First, significantly updated section 2.3 Your Money or Your Life (YMYL ) Pages. These categories in it were changed, changed and also the order of their submission.

The first place was awarded to category "News & Current Events» ( «News and current events» ), which could mean that Google has raised the priority of this category among other sources YMYL-content. Immediately recall the sensational in the Western SEO-community story about how after the latest algorithm update in June (June 2019 Core Update) site of the British newspaper Daily Mail has lost half of the traffic from the Google . Noteworthy is also the fact that the news itself isolated from the more general category of "News articles or public / official pages that are important for informing the population» ( «News articles or public / official information pages important for having an informed citizenry»).

The remaining without news of this category with the category of "Legal information» ( «Legal information pages») formed a new category "Civil law, the government and the law» ( «Civics, government, and law»), located on the second list of place. By the way, the June update of Google with news sources thoroughly "patted" and information sites legal sphere.

The category "Shopping and financial transactions» ( «Shopping or financial transaction pages ») has evolved into a "shopping» ( «Shopping»). Judging by the new description of this category, an information content associated with the consumer sphere, is also YMYL-content along with online shopping and other pages, which are made on-line financial transactions. I think this fact should take into account the information resources of the owners in this area - obzornikov, otzovikov etc.

Category "Medical information» ( «Medical information pages») was renamed to "Health and safety» ( «Health and safety») . There is a clear extension of occupational health topics in a more general information about the health of the subject in general. Immediately recall the sensational "medical" update ( " Medic the Update "), and it is possible that we can expect a repeat, affects a large number of information resources in this direction.

Well, the bottom of the list there is a new category of "Groups of people» ( «Groups of people») , based on her description, affecting the information content associated with various social groups. There is reason to think the owners of the various "communities of interest".

Also, attention is drawn to the fact that as the content YMYL support the new version of the Guidelines indicated not only the page ( «pages»), but also topics ( «topics»), which could mean that the page can be recognized carrier YMYL- content in the case where the definition YMYL gets only part of its contents, is not the main purpose of the page.

In fact, of all of the above it can be concluded that the amount of resources (especially information) that fall under the definition of media content YMYL, may increase significantly, which means that their owners will have to carefully consider their compliance with the resources indicated in paragraph 3.2 Expertise, Authoritativeness, and trustworthiness (EAT) EAT Guide Googledlya assessors principles ( "expert, credibility and reliability").

Anonymous or copied without attribution content posted on nouneym sites now, it seems, will have a negligible chance of a good ranking in YMYL-topics. Your content should be marked with specific authors, as well as at the site - owners. Even if the site is dominated by user-generated content (forums, Q & A-sites, etc.), users of its generating, should have individual profiles, and the more your profile is information confirming the user to expert in a particular subject, the better.

Not by chance the paragraph added to paragraph 5.2 Very Positive Reputation Guide Google for assessors indicates quite high requirements to the level of expertise of content creators, especially in professional fields such as medicine:

In addition, the quality and relevance of the content will also have to take care of. Actually, the concept of high-quality disclosure of the main content (Main Content, or MS), just dedicated to another significant change in Google Guidelines for assessors - a significant increase in the information in paragraph 5.1 Very High Quality MC:

The updated version has a description of the quality features for news, cultural and informational content types. Underlined the importance of originality, accuracy, completeness, compliance with professional standards, as well as references to primary sources if necessary.

In general, to avoid becoming a victim next Google update, many sites seem to have thoroughly take care about the quality of its content and about the credibility of its authors. Well, or continue to rely on the fact that last year's words of a Google employee John Mueller from the fact that Google does not look at the reputation of the authors of content when ranking a site, still remain relevant. However, the update will tell.

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