Нужна оптимизация сайта!

Привет!

Знакомые собираются делать проект и ищут людей, которые бы занялись оптимизацией сайта. Вот письмо которое они мне прислали

We have a project plan of a business to business website that is designed to assist home improvement and repair professionals gain new contracts in the UK.

We need a professional person or team that would undertake the task of assisting in making the website optimized for search engines (in the process of the development) and the further task of promoting it and making it #1 in the related area.

What we need is:

1) General advice and guidelines on coding HTML so that it would be optimized for SEs. Probably, helping to develop a good brand name and logo is also needed at this stage.

2) Mild supervision in the process of development, so that we could be sure that we are not making any mistakes that would hamper further site promotion

3) A long term cooperation where your team would struggle to make this website number one with search engines (in the related area) and keep it there. Anything you think relevant for this (development of marketing strategies, advertising campaigns, etc) is welcome.

We are awaiting for your proposals on this account.

Если есть конкретные предложения, пишите!