Как втавить на сайт .swf баннер ?

<object width="450" height="450" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000">


<param name="movie" value="http://site.ru/file.swf" />


<param name="play" value="true" />


<param name="loop" value="false" />


<param name="WMode" value="Opaque" />


<param name="quality" value="high" />


<param name="bgcolor" value="#FFFFFF" />


<param name="align" value="value" /><embed src="http://site.ru/file.swf" play="true" loop="false" wmode="Opaque" quality="high" bgcolor="#FFFFFF" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" align="align" height="450" width="450"></object>