VKontakte opened an extraordinary grant competition for non-profit organizations affected by the pandemic. Winners will be free to advertise their projects in VK. The total prize fund of the program - 5 million rubles.
To participate in the contest, charity fund must fill out a form in the community , "Charity VKontakte" . It is necessary to talk about the future of advertising campaigns - these plans depends on the amount you will receive the organization in case of victory. Applications will be accepted until June 30, and the results will be announced July 7.
Eligible for a grant may be registered socially-oriented organizations that are active in more than six months soobschestvoVKontakte and observe the principle of transparency in its activities.
Funds can be used to promote projects affected by the pandemic, as well as any other social activities that draw attention to the problem COVID-19 effects.
Catherine Kochneva, head of the "Charity" VKontakte:
"VKontakte is constantly in touch with the representatives of non-profit organizations, and we see that now they need special support. It is important to re-establish contact with the audience, lost several months of isolation, it is important to recall that the NGO work is not in place. The best way to do it - take advantage of advertising tools VKontakte, and with this we can definitely help. We hope that the grant will rescue our friends in this difficult period. "
It should be noted that since the beginning of April, in the framework erate support for small and medium-sized businesses, VKontakte doubles budget that entrepreneurs invest in promotion on the platform.
In addition, the social network has taken the NCO promotion that implement projects related to the prevention of coronavirus - helping to invent and customize advertising campaigns as well as provides them with completely financially.