Summer changes in Yandex search

Despite the fact that summer is traditionally a holiday period, it seems, in the search Yandex Department of vengeance was in full swing and are hard at work. For innovation in search continues to appear one after the other.

Let's start with the fact that at the beginning of June in the developer blog Yandex mouth Plato Shchukin was announced on changes in accounting canonical directive, namely that "rel attribute value canonical link element is now seen as an indication of the main mirror in groups of mirror sites www and without the www, as well as http and https ". However, Plato Shchukin said that "mezhhostovy attribute is still not supported, so if individual pages will contain an attribute with such instructions as non-canonical, they do not drop out of the search." And on the respective page Yandeks.Pomoschi stated that "Yandex robot does not take into account the canonical address if: ... as the canonical URL addresses listed in a different domain or subdomain."

However, I was able to meet in Yandex.Webmaster service reports the most that either there is direct evidence that the page is on the same subdomain is recognized as canonical for a page with a different sub-domain:

And there is not a case of matching sub-domains, namely the consolidation of individual pages. This extension may have caused functional canonical guidelines here are curious artifacts. Well, innovation is more positive, and if more and will work cross-domain canonical, it will be a definite plus.

But on this Yandex change in his view of the canonical directive was not satisfied. In early July, followed by the announcement of a new attitude to the Yandex canonical directive, which I analyzed in my previous article "Non-canonical canonical» . In short - Yandex said he would ignore the canonical directive in the case if it considers that the content of pages referred to as the canonical and non-canonical, varies considerably.

Hot on the heels of the announcement, I expressed the hope that the canonical directive will be ignored only if the non-canonical pages will be considered really useful and high-quality. But, alas, the practice has shown that the non-canonical pages easily removed from the index by Yandex as substandard:

That is, in fact canonical directive has ceased to be a convenient tool for the consolidation of the pages, the content of which may vary (eg, pages pagination, sorting, filtering results, etc.). And if a particular site to ignore directives, followed by canonical recognition of the non-canonical pages of low quality will be massive, then, in my view, it is appropriate to abandon the use of this directive in favor of the 301-th to redirect the indexing bots. So this innovation seems to me clearly with the sign "minus" as severely restricts the possibility of controlling the consolidation of a web page.

In mid-August, there was a change in the interface of the search Yandex not awarded the official announcement. Quietly out more information snippets of search results menu item disappeared "Show more from the site." Moreover, at the time of this writing, a reference to this point still remains in the relevant section Yandeks.Pomoschi. And yet you can see how the menu looked quite recently:

And here is how it looks menu in the search results are now:

Instead, the "Show more from the site" you see "Site Info" and "Liked" not related to the search functionality.

The fact that this is not an accident, evidence and search the disappearance of the site of the filter advanced search:

Moreover, in this case, the corresponding page Yandeks.Pomoschi this change fixed promptly.

In general, in Yandex clearly a tendency to simplify the search functionality. That is to say, the return from complex to simple forms. You can call it archaization can debilizatsii, but the essence remains the same. Times Yandex Cup on finding long gone, search engineers are now thinking about how to save the user from having to think. The impression is that the evolution of the Yandex search interface is slowly but surely comes to an analogue of the legendary Googley «I'm Feeling Lucky» button ( "I'm Feeling Lucky"), but with the difference that it will be unique and will issue a response to the most appropriate service yandeksovskogo .

Although, it should be recognized that the physical ability to search the site has not disappeared, is still functioning get-parameter site

and search the site: operator

Gone was only able to take advantage of this feature by using the interface.

As for Google, you also had no search capabilities on the website or from snippets, or from the search tools on the page issue. However, he has the opportunity on the page advanced search , in which the analogue Yandex is currently missing. Of course, while the functional site search in Yandex physically exists, this innovation can not be considered as a significant limitation in terms of features for the analysis of search results, but the bell itself, in my view, anxious.

Finally, 20 August 2019 Yandex announced about changing the rules of working with Content mirrors. The essence of the changes is that Yandex will now not be glued full doubles sites. Gluing mirror sites will be carried out only through a 301 redirect.

Thus Yandex has finally closed one very nasty hole in the algorithm gluing mirrors. The fact that the placing on the domain-controlled copy of someone else's site, you can count on the fact that the gluing mirrors Yandex can assign your primary mirror is a duplicate and the original is not a stranger. Accordingly, all search traffic and search all the external signals of the original flowed when gluing to the main mirror that is controlled by the attacker. Well, and how to further dispose of the received good, this is dependent entirely on his imagination.

Most interesting is that when the owner of the original, to find that his site has become a secondary mirror uncontrollable him a duplicate, addressed to Yandex, he received from Plato Shchukin standard It failed, that "manually paste up sites there is no way, because the process is automated" with a proposal to solve the problem of duplicate site with a hosting company, or radically change the content of your site so that we can work automatic Posting:

In general, this innovation Yandex can only be welcomed as a salutary doubt search ecological environment. Here Yandex search engineers can deliver an unambiguous classification.


Subscribe to SearchEngines newsletter

preview What you need to know about behavioral factors

What you need to know about behavioral factors

All necessary information + checklist Author: Lily Grajewski - SEO-specialist companies RACURS Co...
preview How does Google local search algorithm

How does Google local search algorithm

Author: Joy Hawkins (Joy Hawkins) - an expert on the local SEO, head of SEO-agency Sterling Sky, one of the leading participants in Local Search Forum, Speakers of the...
preview Going to https in 2019 - now it's time to exactly?

Going to https in 2019 - now it's time to exactly?

Author: Artem Dorofeev, Head of SEO-card digital-agency Original Works Since 2016, Google strongly recommends the use of https-protocol...
preview Digital-Fall 2019: A review of business activities, which should add to Calendar

Digital-Fall 2019: A review of business activities, which should add to Calendar

We have studied the autumn 2019 conference of the year and put together a list of 10 professional "digital is-togethers" for all those who in one way or another...
preview How to make beautiful writing without designer

How to make beautiful writing without designer

15 of the rules of UniSender We UniSender collected 15 basic rules that will help to create a beautiful newsletter, even if you have never engaged in the design and layout of...
preview 5 frequent objection to SEO

5 frequent objection to SEO

And how to answer them Author: Cameron Jenkins (Kameron Jenkins) - content manager Moz, co-founder of the agency content marketing Soapboxly...