Создание дорвеев

Для начала, кто не знает.

Дорвеи (Doorways) - страницы, служащие для привлечения траффика на сайт с поисковиков. По идее, это страница, подогнанная под требования конкретного поисковика по релевантности запросу по определенному слову.

Вопрос создания дорвеев в последнее время несколько изменил свое звучание. Поисковые машины все интенсивнее начинают считать дорвеи спамом и выбрасывают их из базы. Давно уже не проходят трюки в виде наполнения страниц набором ключевых слов одинакового цвета с фоном страницы и т.д.

Я общался с некоторыми западными товарищами на эту тему и ответ одного из них хочу привести здесь.

If you've got 100 doorways, all targeting variations on a keyword or phrase, all pointing or redirecting to the same primary content, none with any unique content that makes it stand out from the others (except for the variation in targeted keywords), that is absolutely definitely spam. You've got 100 virtually identical Web pages intended solely to get surfers to click through to the real content.

That is what the search engines object to.

That is why I advise people to create content doorways. Surfers are happy when they have something to read, and you can surround the content with text links to help them navigate through your system.

It doesn't matter if you have 30 domains with 1 page each or 1 domain with 30 pages. Use them to promote each other, and use them to build a quality resource that will bring people back time and again.

I suppose the days of the grand old banner farm, where all that matters are impressions and click-thrus, aren't completely gone yet, but I see fewer and fewer of those pages any more. Since people aren't making their fortunes that way, I'd say going back to providing some content is the best way to get into and stay in the engines that consider some things to be spam.

Here is an example of a type of Web site that can benefit extensively from the use of doorways, and it shouldn't upset anyone if they create them:

An online store sells 100 items. Each item in the catalogue has its own page with a picture, product description, pricing information, a link to the online order form (presumably a shopping cart system), and the usual masthead and navigational links to help visitors get around the site.

Some of the search engines WILL try to identify a "theme" for the store and return only one page in search results if they can do so. The one-page result is intended to be the page which best fits the surfer's query, and this is often called clustering. Altavista clusters results (and the surfer can turn clustering off, though I find I'd rather keep it on myself).

The "theme" identification process is being used as a means of evaluating whole Web sites to see if they are really devoted to a specific topic. The idea is that targeted Web sites may be more likely to provide surfers with what they are seeking.

Of course, online stores like Amazon have so much content special filtering has been applied to their pages, but I've read that many smaller businesses have had success with content doorway design. The pages are not large at all, and are very well-designed, tightly written product info pages.

My own domain covers a lot of different topics. It's a real challenge to keep my pages ranking well because they are all compared to each other by the theming engines. I also have a couple thousand pages of content on my primary domain. Most Web sites don't have that kind of content to manage for placement.

Если нужен перевод, я его помещу здесь же.