AliExpress Russia has updated data on the main audience area due to increased registrations. Since the beginning of the year at the site has added more than 12 million new user accounts. In May alone 2.4 million new accounts were registered. In general, since the founding of AliExpress Russia and CIS residents have registered more than 130 million accounts.
The primary site audience - Russian residents of large cities in the age of 25 years, that 69% are looking for products with discounts and 40% prefer to buy the necessary things to seasonal sales. Buyers AliExpress - smart shoppers (look for the best deals and compare prices), but not afraid to buy a bright and fashionable things (more than 40% of the audience are in constant search of new trend of things).
Over the past six months, the site of the buyer focus has shifted from low-cost accessories to larger and more expensive goods. For example, in May this year, the share fashion category in the local and international sales increased to 12.5% and was among the ten most popular categories. The leading destinations are women's clothing and shoes. While sales of underwear increased by 42%, while sales of clothing and footwear - by 24% compared with the data for March 2020.
Recall that in early June AliExpress Russia together with the international logistics operator "Tsaynyao» (Cainiao Network, owned by Alibaba Group), by China Post and Russian Post launched three new regular cargo flights to Moscow from Changsha Airport in China to speed up the delivery of goods to Russian buyers .
