Google Ads announced the addition of the new rules, which relate to klikbeytnoy advertising. They will come into force in July 2020.
We are talking about ads, which is used to drive traffic tactics klikbeyta shocking text or images.
After entering the new rules will be banned Google Ads:
- Ads that used to get traffic klikbeytny content shocking text or images. For example, the use of phrases like "Click to learn", "you would not believe," etc., which prompt the user to click on ads;
- Ads that mention unpleasant events such as death, accident, illness, arrest or bankruptcy, which should cause fear, guilt or other strong negative emotions and encourage the user to take immediate action.
Read more about this update can be found at the Center for Google Ads rules.
Recall that in this month's service also starts to suspend accounts for violations.