Google Ads ban demographic targeting for some categories

The update will be launched in the US and Canada

Google is working on an update of the rules of advertising in categories such as employment, housing and loans. This was reported in the company's blog.

After the upgrade in these categories will not be able to use demographic targeting (gender, age, parental and marital status), and targeting by zip code.

The new rules will be launched in the US and Canada "in the near future", maximum - to the end of the year. Advertisers, which will affect this update will be notified of this in advance.

Whether such changes are introduced in other countries, did not specify to Google.

The prerequisites for the implementation of the new rules has become an economic crisis that has developed in epidemic conditions COVID-19 and especially strongly affected minorities and other vulnerable groups, as well as Black Lives Matter movement.

Facebook introduced a similar ban as early as 2019.