Facebook partially lifted a ban on the advertising face masks. Now the company allow the promotion of cloth masks and other non-medical dressing for the face, such as bandanas.
Facebook banned the advertising of all forms of masks for the face, including medical and respirators in March. This was due to concern for the medical staff during a pandemic COVID-19. The ban also was intended to protect consumers from fraud and to prevent other abuses. In early March, the online shopping sites were literally inundated with advertising these products.
"Many health organizations now recommend wearing non-medical mask. In addition, in some places the mask needed to use public transport and visit shops. And we see how people and companies of all sizes are working to meet this need, "- said in a Facebook blog.
At the same time to promote non-medical masks also can not do everything. To this end, the company or individual sellers must be at least 4-month history of advertising on Facebook.
The social network also limits access to this option for merchants in countries where there is a high percentage of ad violating the rules that promote medical supplies in the period of the temporary ban.
Under non-medical masks meant masks made of cloth or other material suitable for reuse.