As Russians pay contactless - research Yandeks.Deneg

The number of contactless payment smart phones for the year in Russia increased by about one-third of the turnover - by a quarter and the average bill amounted to 445 rubles. To such conclusions analysts Yandeks.Deneg examining how Russians pay contactless cards Yandex via phone. Users were taken into account payments from January to May 2020 and the same period a year earlier.

The study found that the amount of payments through Apple Pay, Google Pay, Samsung Pay and Garmin Pay Yandex maps for the year increased by a quarter. The same amount increased payments revolution themselves. Users can pay contactless and smart phones via a mobile application Yandex: the number of payments increased by 46% over the year, turnover - by 50%.

Analysts also noted that the phones continue to replace cards in contactless payment segment. The share of payments smartphones from all of contactless payments through Yandex has increased over the year to 45%. The leaders in the share of payments phones were Moscow and Kazan, where the figures reached 54% and 53% respectively.

In Russia such payments turnover increased by 26%, the number of payments themselves - 28%. But the average bill remained unchanged at 445 rubles. Up to 32% and the share of payments virtual cards Yandex - this is 10 percentage points more than the year before. Turnover cards such payments increased by 59%.

Like last year, most of contactless payment cards Yandex (92%) - in the amount up to 1000 rubles. On the sum of 5,000 rubles still accounts for less than 1% of the payments. Most often, users of non-contact cards Yandex calculated in supermarkets, restaurants and public transport.

The biggest checks with contactless payment cards Yandex will be 250 000. Shopping for that amount had been paid in the BMW dealership in Kazan, as well as in automotive stores in Ufa and Aksai. Second place on this indicator has taken Krasnodar, in which the user Yandeks.Deneg paid contactless 249 960 rubles at a time.

Average contactless payments in the cities, rubles.

  1. Moscow - 545
  2. St. Petersburg - 538
  3. Rostov-on-Don - 463
  4. Krasnoyarsk - 454
  5. Chelyabinsk - 452
  6. Novosibirsk - 448
  7. Ekaterinburg - 436
  8. Ufa - 428
  9. Omsk - 416
  10. Volgograd - 414
  11. Kazan - 413
  12. Perm - 393
  13. Samara - 389
  14. Nizhny Novgorod - 350
  15. Voronezh - 326

We note, in early June, Yandex launched cashback Navigator - a special extension for the browser, which tells in which online stores have cashback. It is available for the PC version of the two browsers: Google Chrome, and Yandex Browser.

Source: Исследование Яндекс.Денег

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