VKontakte is now possible to configure a fundamentally new kind of targeting - for users who listen to this or that musician.
Thanks to the innovation of the organizers to easily find people who are interested in the upcoming concert, and young musicians will present their work to fans of the genre.
Business can also try unusual ways to promote the products, for example, to offer fans of the rapper to buy shoes, like his.
To target, just go to an advertising account and enter the name in the "Listeners musicians." Advertisers can already choose among more than 50,000 performers. It is their audience will see your ad.
And supported the formula: This means that you can show ads to users who like several artists, or vice versa - to exclude from the collections of the listeners:
Svetlana Chernikova, the head of internal marketing VKontakte for business:
"VKontakte covers almost all human needs: the user is overwritten with friends, listening to music, shopping, reading news. This is what makes the platform attractive including for advertisers: a unique offer where you can do as a fan of a sports club, and a housewife. Today we are launching a completely new type of targeting, which allows you to show ads slushatelyammuzykanta or group - it opens up a wide range of possibilities for all kinds of mechanical advancement. "
According to experts, the new tool will allow agency staff to save time and do not spend a lot of hours on the manual collection of fan base. This simplification will also help budding artists to advance their own VKontakte and find their audience.
Recall that in late May VKontakte appeared two new settings for targeting: "The interested audience" and "Expansion of the audience."