In April, the service short videos TikTok topped the global ranking of applications for income. This suggests Sensor Tower data analysis company.
In the reporting period TikTok and its Chinese version Douyin due to in-app purchases have received a total of $ 78 million of income, which is 10 times higher than a year earlier. In this case 87% of that amount necessary for Douyin.
Focus on in-app purchases allow TikTok bypass the established applications on the market, such as YouTube, Tinder and Netflix, which rely more on subscriptions.
According to the Sensor Tower, in the first quarter of 2020 and TikTok Douyin received 315 million downloads worldwide. A year earlier the figure was 187 million.
According to analysts, the growth of the popularity of applications facilitated pandemic COVID-19.