Behavioral factors in Yandex - a new round of markups

In recent years, social networks and professional societies are increasingly began to appear "cry from the heart" of the various SEO-specialists about the fact that it is almost impossible to Yandex "white" means to resist the generation of fake behavioral factors.

Offers on the market to "guarantee" the withdrawal of Yandex in the top for a few days is becoming more and more often hear SEO-experts from offering customers in the spirit of "A can cheat in a hurry, just your professional techniques stalled?". The impression is that Yandex sorely missing in control with wrap behavioral factors that from marginal employment Dodgers threatens soon to become almost an industry standard in search engine optimization.

In this regard, it recalls the situation with reference ranking. In the early 2000s in Yandex algorithm appeared reference factors, and by the middle of "zero", they scored a tremendous weight. Immediately began to appear unnatural links, allows you to quickly display the site in the top search results. Yandex carefully signified their opposition to such links, it is not recommended to use them, but no effective methods to counter such links did not take.

As a result, SEO-experts (then called optimizers) went pretty fast path from the rejection of the reference to the trade of its active use. Just in front of the whole industry was formed by the sale of links, for a dozen years, has become the primary method of search engine promotion. The most annoying thing was that the weight of the reference factor was so high that the purchase link allows you to display the top SERPs almost any site, regardless of its quality and ability to solve the user's problem, the main factor was the value of the reference budget. And the main skill of SEO-experts has been the ability to purchase links on the reference stock exchange.

Yandex The inaction in relation to the purchase links on the background of the declared negative attitude towards them was quite strange. And Yandex employees already know how to fairly accurately determine SEO-references. For example, in the famous " Madrid report " mentioned in the accuracy of determination of 94% from the 2009 year. As one of the possible causes of what is happening in the environment optimizers there were a belief that a complete commercial reference filtering worsens internal research quality metrics, in what many are not interested Yandex employees whose KPI «tied" to these metrics.

It was only in 2015, the year Yandex decided on drastic action in relation to artificial links by running the algorithm "Minusinsk" , marked by massive penalties on sites that are actively procuring commercial links. However, by the time the weight of the reference factor was the rapid decline. Their place as a measure of the credibility and quality of the site took behavioral factors.

They were introduced in the ranking algorithm called "Arzamas" back in 2009, the year. And Clicks ranking factors (ie taking into account the behavior of users on the search results page, and click through snippets) almost immediately gained a lot of weight, and in 2009-2011 even a few artificial clicks on the documents that are on the low-lying areas of search results, allows you to display them in a very a short time in the top issue on these requests.

As is the case with the reference ranking, services began to appear, offering services naklikivaniya search results using the bots. But we must pay tribute to Yandex, he did not turn a blind eye. In May of 2011 , it was announced on sanctions for the emulation of user actions, by classifying them as one method of search engine spam. Unlike the situation with reference ranking, among the declarations did not stop. It was produced exponential "flogging" a number of fairly well-known sites, it has had a certain effect - naklikivat search results using the bots become dangerous, and the massive development of this trend stopped.

However, it began a new round of mass cheating behavioral factors in two years - the implementation of real users for a fee of tasks for the transition to the specified site from the search results and perform certain actions on them. For these purposes, it has been used by the so-called job exchanges. Second life to specialized public services for generation of fake behavioral factors, become massively attract artists to perform actions.

But Yandex and at this time has reacted quickly enough. In May 2014 the year there was another statement about the inadmissibility of such methods and sanctions applied to certain sites, but the extent of the sanctions were fairly minor, and the mass wrapping behavioral sites continued. And then in December, 2014. Yandex caused much more severe blow, hundreds of websites have lost literally all position requests. Return position after the rejection of cheating has become possible only after 6-8 months. It was very significant and effective. Industry cheating behavior again went deep underground.

This blow to the industry, coupled with cheating PF algorithms "Minusinsk" blow to commercial links, and " Baden-Baden ", a blow to the text spam, significantly improve the situation in the field of SEO-services. SEO-experts began to really help make useful and convenient sites. Spam and cheating have become dangerous and unpopular.

It would seem that the problem was solved. But cases of rapid appearance in the SERPs tops sites by 2018 the ninth year began again visible "from nowhere." The most likely explanation could be similar only cheat PF. This phenomenon has become increasingly prominent, and in December 2018 the year Yandex give birth next menacing warning , which again referred to the automatic naklikivaniya systems.

However, unlike previous cases, for a whole year has passed since that statement, no practical action on Yandex was not followed. And at this point we can safely state the fact that behavioral factors cheat once again acquired a mass character. Almost more massive than before.

And Yandex inaction only encourages its rapid growth. Increasingly, various SEO-experts are beginning to publicly boast that they can bring to the top in a matter of days, literally any site. And those who profess the "white" methods have become increasingly regret publicly that they will not be able to use them to confront those who use cheat.

All this, in my view provokes a very dangerous development of the situation when the market is SEO-services again goes to the "shadow", and the main skill of SEO-experts will be the ability to cleverly emulate the actions of users. Against this background, Yandex inaction causes a very great concern.

analysis of the situation suggests that mass cheating is now carried out with the help of mobile data traffic. It would seem that even if Yandex, for whatever reason, can not effectively filter out such users emulate, what could be easier than just ignore the mobile traffic in the calculation of the values of behavioral factors as too trash signal? But apparently, Yandex employees due to some internal reasons, can not afford it. Immediately pop up similar to the commercial reference "dominusinskih" times, which stubbornly refused to Yandex filter. It is possible that due to too much weight, which are behavioral factors in the ranking algorithm at the moment, with the exception of mobile data traffic can also degrade the quality of the internal search metrics. In what may be uninterested staff Yandex, whose KPI linked to these metrics.

But if Yandex employees in the near future can not cope with the situation, I'm afraid, SEO-industry is in danger of completely falling into the pit of deception and cheating.


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